Customer Success Management – Customer’s success as a Business Strategy"

As the new year begins, I am particularly pleased to congratulate Prof. Dr. Michael Kleinaltenkamp, Dr. Laura Elgeti and Dr. Katharina Prohl-Schwenke on the publication of the German translation of their book. With this work, they present one of the first German-language milestones in the field of Customer Success Management. It was an honor to contribute my experience with practical insights and help shape the book.

https://link.springer.com/book/10.1007/978-3-031-70814-5

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