What is addressable value?
addressable value helps B2B SaaS and AI companies turn the value they promise in the sales process into value their customers can actually measure. We combine a hands-on advisory engagement with software: an embedded Value Expert builds your Value Framework and operationalizes it inside your organization, and our Customer Value Platform and AI agents help your team run it at scale.

Is addressable value a consulting service or a software product?
Both, in that order. Every engagement starts with a Value Expert working directly inside your team to build and embed your Value Framework — this is the core of what we do. Our Customer Value Platform then follows as the system that lets your team run that framework day to day.

Who is addressable value for?
We work best with post-Series A, mid-market and scale-up B2B SaaS and AI companies whose go-to-market teams are growing fast enough that customer value is no longer obvious from the founders' heads alone, typically where sales, customer success and product need a shared, documented view of the outcomes customers are actually buying.

What problem does this solve?
Most growing software companies sell a business case in the deal, then lose track of it at handover. Post-sales inherits a logo, not a business case, so renewal & expansion conversations drift to usage stats and support tickets instead of the outcome that was promised. We close that gap so value is agreed, tracked and provable, which is what actually drives NRR, win rates and expansion.

How does an engagement start?
With a Value Radar Workshop. We map the outcomes your customers actually buy, the metrics that prove them, and where value is currently leaking across your customer journey. That workshop produces your first Value Framework and a concrete plan for embedding it into your team's daily work.

What do you mean by Value Framework, Value Function and Value Practice?
The Value Framework is the methodology itself, your value themes and the metrics that prove them. The Value Function is the capability that starts operating inside your organization once that framework is in use. The Value Practice is what it becomes once it's fully embedded, scaled and run independently by your team, without us.

What is the Customer Value Platform, and do we need it?
It's the system that brings your Value Playbook to life day to day: shared value plans, realization tracking by segment and team and evidence-based renewal & expansion forecasting. It's a supporting part of the engagement, not a prerequisite: the advisory work stands on its own, and the platform is there for teams that want to scale the practice across more accounts than a manual process can handle.

What do the AI Customer Value Agents actually do?
They watch your value plans and flag what a busy CSM or AE would otherwise miss: stalled milestones, missing baselines, decision-makers who've gone quiet, or accounts where an expansion case is ready to be made. They also help draft value review narratives and sharpen value hypotheses for sales pitches, so your team spends less time reconstructing the story and more time acting on it.

How is this different from buying a CVM software platform outright?
A standalone platform gives your team a place to log value data, it doesn't build the framework, train your team or change how sales and post-sales work together. We start with the human work: an embedded expert who builds your Value Framework with you and makes sure it's actually used. The software then scales that practice rather than being the practice itself.

Do you replace our Sales or Customer Success team?
No. We work inside your existing team, not instead of it. Our Value Expert builds the framework and the operating rhythm alongside your AEs, CSMs and leadership, then hands it over so your own people run it independently as a fully embedded Value Practice.

How long until we see results?
The Value Radar Workshop typically delivers your first Value Framework and a concrete enablement plan within the first few weeks. From there, realization and renewal impact build as the framework gets embedded into live accounts. Most teams see it shape QBRs and renewal conversations well before it shows up in a full NRR cycle.

How is pricing structured?
Pricing follows the engagement, not seat count. There's a base fee for the Value Expert engagement and platform, plus a value-based component tied to the outcomes it helps drive, such as NRR uplift or win rate rather than your headcount. Get in touch and we'll size it to your stage and goals.

What data or system access do you need from us?
We typically work with your CRM, CS platform and whatever you already use for QBRs. We don't require a system migration to get started. Any customer data used in your Value Framework and Platform is handled under a data processing agreement; see our Data Privacy page for details.

Who will we actually be working with?
A dedicated Value Expert from our team, backed by our founders' operating experience scaling post-sales organizations in B2B SaaS (including at Signavio, HubSpot and SAP). You're not handed off to a generic account manager. The same expert stays embedded with you through the engagement.

How do we get started?
Book a call with us or take our Customer Value Management self-assessment first to see where your organization currently stands. Either way, the next step is a conversation about your go-to-market and where value is currently leaking.