Gradient background transitioning from purple to dark blue.
Gradient background transitioning from purple to dark blue.
Bunter verschwommener Hintergrund mit lila, blau und pink Farben.

Make Customer Value the Engine of your Growth

We help Software companies make the concrete value of their solution visible

Why Value Management

Proving customer value is not a reporting exercise. It changes what your whole go-to-market is capable of doing.

When every customer can see the outcome they bought, renewal stops being a negotiation, deals stop stalling in procurement, and your customers start selling for you.

Slide titled 'Improve NRR' shows a bar graph with increasing bars indicating a 7% improvement, and text explaining that companies managing value realization post materially higher net revenue retention (NRR) drive valuation.
A marketing graphic with white text on a blue gradient background promoting increased bookings. It features a series of rising arrows and a large circle with '+10%' inside, emphasizing growth. The text explains that a quantified business case shortens the path to the economic buyer, defends price, and raises deal size instead of discounting.
A colorful presentation slide with three sections. The first section shows a bar graph with an upward trend and the text '+7%'. The second section has circular arrows with '+10%' and the heading 'Sell faster and increase new bookings'. The third section highlights 'Strong references' with speech bubbles showing '2x +' and '+' symbols, emphasizing the importance of documented customer outcomes for marketing.
Text on a purple gradient background discussing the importance of strong references, with speech bubble icons and a '2x' label.

Align the whole journey

Created in the 2010s, the bow-tie brings together pre- and post-sales functions to focus more on the customer’s success. It only holds together though if all key functions are working toward the same objective and share the same plan.

Value is that objective and the plan is the artefact they hand along, from first touch to realized outcome. By also involving product teams innovation cycles are shortened and market positioning improved.

Modern go-to-market orga-nizations implement a bow-tie. Customer value is what actually makes it work.

A diagram illustrating a shared value plan connecting product management and engineering with marketing, sales, onboarding, and expansion, represented by an arrow connecting the two ends with a central purple oval labeled 'One shared value plan.'
A diagram illustrating a shared value plan connecting product management and engineering with marketing, sales, onboarding, and expansion, represented by an arrow connecting the two ends with a central purple oval labeled 'One shared value plan.'

Customers

Logo mit Herz und Bogen, Text: Ich KEEUNT SMART LEARNING.
Das Logo von COMAN SOFTWARE, bestehend aus einer geometrischen, quadratischen Gestaltung in Schwarz, Weiß und Grau, neben dem Text "COMAN SOFTWARE" in Großbuchstaben.
Logo mit sechs weißen Dreiecken, arranged in einer Pyramide, und dem Text 'modell machen' darunter, auf schwarzem Hintergrund.
Logo des Unternehmens Langdock mit schwarzem Hintergrund, weißem Schriftzug und grauem Pfeilsymbol auf der linken Seite.

How we work

It’s all about your outcomes.
We advise and we automate.

A group of five people in a modern office space, engaged in a discussion, with a large whiteboard covered in colorful sticky notes in the foreground.
A group of five people standing and talking in a modern, well-lit office space with large windows. In the foreground, there is a whiteboard filled with colorful sticky notes and handwritten goals.
A group of five people standing and talking in a modern, well-lit office space with large windows. In the foreground, there is a whiteboard filled with colorful sticky notes and handwritten goals.

Advisory

Your Value Playbook

Through our Value Radar Workshop, we map the outcomes your customers actually buy, the metrics that prove them, and where value is currently leaking. We then turn these insights into practical enablement assets, team training, and operational process improvements.

Notification message from 'Value Realization Agent' reporting a problem with the account, indicating no measurable progress over 28 days and no progress in wider KPIs.
Notification message from 'Value Realization Agent' reporting a problem with the account, indicating no measurable progress over 28 days and no progress in wider KPIs.
Screenshot of a chat notification with a pink badge showing the number 1, from a Value Realization Agent, reporting a problem with a customer's account showing no measurable progress over 28 days.
Screenshot of a chat notification with a pink badge showing the number 1, from a Value Realization Agent, reporting a problem with a customer's account showing no measurable progress over 28 days.

Automation

Customer Value Agents

We build custom AI agents that empower your team to drive higher-impact value conversations. From generating sharp value hypotheses for sales pitches to identifying and resolving gaps in value realization, our agents help your revenue teams operate with greater speed and effectiveness.

A digital project management or data visualization dashboard focused on Brightfield Partners, highlighting key challenges like negative customer feedback, knowledge silos, and increasing AI expenditure. It includes goals such as saving working hours via AI retrieval and reducing employee onboarding time, with specific objectives and KPIs for each.
A digital project management or data visualization dashboard focused on Brightfield Partners, highlighting key challenges like negative customer feedback, knowledge silos, and increasing AI expenditure. It includes goals such as saving working hours via AI retrieval and reducing employee onboarding time, with specific objectives and KPIs for each.

AI

Customer Value Platform

Bring your full playbook to life with our Customer Value Platform. The system enables your account teams to co-create value plans with customers and seamlessly drive them to realization. Turn every touchpoint into a value conversation while giving GTM leaders full oversight of organizational performance.

What our customers say

Ein junger Mann mit dunklem Haar, weißem Hemd und dunkelblauem Pullover lächelt in einem modernen Büro.

“addressable value enables us to better understand the business impact for our customers. This collaboration, from the initial development of the framework to its practical implementation in our processes and tools, is already improving our strategic approach and delivering clear benefits.”

Vincent Fischer, CEO, Modell Aachen GmbH

Nahaufnahme einer lächelnden Frau mit braunen Haaren vor pinkem Hintergrund.

„Collaborating with addressable value was instrumental in helping us develop a robust Value Framework and establish a deep understanding of value metrics across the entire Customer Success team. Thanks to their expertise, we were able to reshape our Customer Journey to be significantly more outcome-driven and sustainably optimize our CS processes. The partnership was professional, collaborative and clearly added value to our organization.“

Norma Demuro, Founder & CEO, keelearning®

Ein junger Mann mit braunem Haar und Bart, trägt ein helles Hemd, lächelt leicht, im Innenraum.

“To scale effectively, we needed to align our entire organization around the actual value we deliver. addressable value provides us not just the strategic blueprint, but also years of experience in the B2B SaaS space and practical tooling to make that alignment a reality.”

Lennard Schmidt, Co-founder & CEO, Langdock

Contact

addressable value GmbH
Knesebeckstraße 59–61
10719 Berlin

info@addressablevalue.de

Curious? Benchmark your value maturity with a quick self-assessment:

Customer Value Management Self-Assessment

Or reach out directly:

Talk to us!